Hi All,
Sorry for the hiatus. I was away on a spontaneous 4 week break. I was doing some housesitting and taking some time to get a couple of things sorted. Either way it was really great to collate my thoughts before I dived back into some more Act of Treason.
As many of you know, Act of Treason was up on Kickstarter recently. I've put up a short article: What I learned from Kickstarter here on the Blog. It's a pretty good read for any aspiring game designers or entrepreneurs if I do say so myself. Hopefully you can learn from my mistakes and gain a little bit of insight into that side of things.
Before I launched Act of Treason on Kickstarter I had said:
"I hope Act of Treason is successful, but if it were to fail anywhere along the road to funding, I can almost guarantee it will be due to a lack of strong marketing" - Tyson, Myself and future projects
I've been asking people and researching how best to market Act of Treason, but there's no silver bullet here. I think I just need to be patient and slowly crank out content - building support where I can. We will get there in the end. It may just take a while. An added complication is that I work full time and have a fair amount going on outside of work, so time is a rather limited commodity that I'm working with. I'm not saying any of this as an excuse or to gain sympathy. I'm just honestly laying out how I think it is.
A big part of why I find marketing so tough is because it is somewhat antithetical to who I am and what I like to do. I am very much a lone wolf type of character. I would self describe as quiet, reserved & analytical. I deliberately move away from the lime light. I enjoy designing and creating. I love Act of Treason a great deal, but I also dislike marketing a great deal.
I think the best way to progress from here is to stick to my strengths. This means I'll be doing things that might not seem related to Act of Treason from time to time. This likely means more focus on Dominant Strategy posts - this could also mean I spend a bit of time to work on other projects that will drum up interest in its own right. This isn't me turning away from Act of Treason - I honestly do think this might be the best path forward. Me taking on the these other tasks will drive interest back into Act of Treason in the long term. It's kind of the only way I see me being able to move forward. I ask for your patience and support - I'm doing the best that I can. This is a road now that I've be walking on for over 5 years. I'm already well accustomed to just how long and difficult this journey is. I'm not here to put out something that I'm not going to be proud to stand behind. I'm not here for a cash grab, or a quick buck. I'm doing my best to deliver a product that I will be proud of and that will stand the test of time.
I want to thank you all for your support so far - It has been really great to see! The Mailing List subscriber count has been moving up each day! Thank you for your follows, your support, and getting the word out! Every little bit helps!
I'll be spending a lot of time on Dominant Strategy posts in the coming months. In addition I'll see if I can queue up some play through of gaming groups playing Act of Treason from start to finish to showcase on the website and on the next Kickstarter Campaign. If you're interested in playing or reviewing Act of Treason or you know someone who can showcase it on their website, blog, or channel, don't hesitate to get in touch.
Until next time,
Tyson
